menu
Dripland
Dripland
An immersive 2-day experience bringing together streetwear, music, and food, curated by ISF to take its mission of spreading culture to new cities. But in a sea of weekend events and shopping festivals, DRIPLAND needed to feel different. It had to look bold, sound fresh, and earn authentic credibility in the culture it claimed to represent.
An immersive 2-day experience bringing together streetwear, music, and food, curated by ISF to take its mission of spreading culture to new cities. But in a sea of weekend events and shopping festivals, DRIPLAND needed to feel different. It had to look bold, sound fresh, and earn authentic credibility in the culture it claimed to represent.
Brand Identity & Voice
Brand Identity & Voice
DRIPLAND was designed to stand out.
Fonts and layouts inspired by underground flyers and Gen-Z design playbooks
A tone of voice that felt relatable
DRIPLAND was designed to stand out.
Fonts and layouts inspired by underground flyers and Gen-Z design playbooks
A tone of voice that felt relatable
Social Strategy
Social Strategy
Instead of mass posts, we focused on tight storytelling and performance-minded rollouts:
Countdowns, lineup drops, carousels, and brand posts.
Clear visual templates to highlight artists, fashion brands, and partners
|
Focus on Homegrown
Focus on Homegrown
We led with community:
Showcased the homegrown streetwear brands
Highlighted up-and-coming artists like Foosie Gang & Vilen
Gave the audience reasons to come beyond shopping: for vibes, discovery, and being part of the culture
We led with community:
Showcased the homegrown streetwear brands
Highlighted up-and-coming artists like Foosie Gang & Vilen
Gave the audience reasons to come beyond shopping: for vibes, discovery, and being part of the culture
Performance & Outcome
Performance & Outcome
The numbers spoke louder than anything else:
5M+ total impressions
20K+ ticketing page views
8K+ footfall across 2 days
₹0.56 CPC across paid campaigns
The numbers spoke louder than anything else:
5M+ total impressions
20K+ ticketing page views
8K+ footfall across 2 days
₹0.56 CPC across paid campaigns
Takeaways
Takeaways
We marketed DRIPLAND like a festival rooted in culture, and close to the community it represents. No false promises, no unnecessary hype, no lying to the audience. Just one objective: bringing the culture and movement of Indian Sneaker Festival to new audiences in Pune.
We marketed DRIPLAND like a festival rooted in culture, and close to the community it represents. No false promises, no unnecessary hype, no lying to the audience. Just one objective: bringing the culture and movement of Indian Sneaker Festival to new audiences in Pune.
professional
designers
problem solvers.
professional
designers
problem solvers.
a high-talent-density team of design, marketing & tech professionals on a mission to facilitate rapid business growth for brands globally.
We provide tailored, high quality solutions end-to-end.
professional
designers
problem solvers.
a high-talent-density team of design, marketing & tech professionals on a mission to facilitate rapid business growth for brands globally. We provide tailored, high quality solutions end-to-end.