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EnigmaHoldings
Enigma
Holdings
Enigma Holdings is a proprietary trading firm built to make market participation more accessible for India’s next-gen traders. With a focus on funding, mentorship, and disciplined risk, it empowers everyday individuals to trade professionally.
While the platform had a working app and logo, it lacked a cohesive brand identity, compelling communication, and strategic positioning especially for Tier 2 and Tier 3 audiences.
Enigma Holdings is a proprietary trading firm built to make market participation more accessible for India’s next-gen traders. With a focus on funding, mentorship, and disciplined risk, it empowers everyday individuals to trade professionally.
While the platform had a working app and logo, it lacked a cohesive brand identity, compelling communication, and strategic positioning especially for Tier 2 and Tier 3 audiences.
What we did
What we did
Brand Identity & Visual System: We built the brand from scratch including a visual identity, typography, voice, and digital aesthetic - all delivered within a week.
Social Media & Content Strategy: We launched the brand’s Instagram with a bold, voiceover-led reel format that stood out in the category. A full content calendar and visual language were rolled out to engage aspiring traders with relatability and trust.
Pricing & Product Strategy: We introduced the ₹490 Pioneer Plan to make Enigma accessible for Tier 2/3 users - a low-barrier, high-conversion model built for profitable scale.
Performance Campaigns: Ran experimental campaigns in English, Hinglish, and Hindi to decode what messaging converts best - tuned creatives and landing flows to the T2/T3 psychographic. ROAS jumped from 1.5–2x to 7x.
Brand Identity & Visual System: We built the brand from scratch including a visual identity, typography, voice, and digital aesthetic - all delivered within a week.
Social Media & Content Strategy: We launched the brand’s Instagram with a bold, voiceover-led reel format that stood out in the category. A full content calendar and visual language were rolled out to engage aspiring traders with relatability and trust.
Pricing & Product Strategy: We introduced the ₹490 Pioneer Plan to make Enigma accessible for Tier 2/3 users - a low-barrier, high-conversion model built for profitable scale.
Performance Campaigns: Ran experimental campaigns in English, Hinglish, and Hindi to decode what messaging converts best - tuned creatives and landing flows to the T2/T3 psychographic. ROAS jumped from 1.5–2x to 7x.
The Results
The Results
0 to 200+ paid users within 60 days
ROAS improved from 1.5x to 7x
Product now profitable, scalable, and retention-ready
Multilingual creatives helped us isolate high-converting audiences in Tier 2/3 markets
Brand now has a distinct voice and visual identity across app and socials
0 to 200+ paid users within 60 days
ROAS improved from 1.5x to 7x
Product now profitable, scalable, and retention-ready
Multilingual creatives helped us isolate high-converting audiences in Tier 2/3 markets
Brand now has a distinct voice and visual identity across app and socials
Takeaways
Takeaways
From a logo and an app to a market-ready, profitable trading brand Enigma Holdings is now positioned for scale. With a crisp value prop, relatable pricing, and a differentiated digital presence, it's built to attract, convert, and retain the new wave of Indian traders.
From a logo and an app to a market-ready, profitable trading brand Enigma Holdings is now positioned for scale. With a crisp value prop, relatable pricing, and a differentiated digital presence, it's built to attract, convert, and retain the new wave of Indian traders.
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designers
problem solvers.
a high-talent-density team of design, marketing & tech professionals on a mission to facilitate rapid business growth for brands globally. We provide tailored, high quality solutions end-to-end.