HIVE Festival
HIVE Festival
HIVE Festival – Delhi’s Largest Carnival Experience, bringing together rides, music, food streets, walk-in zoo, and family-friendly experiences in a vibrant open-air setting. Designed to engage Tier 2 audiences with affordable access to live entertainment, HIVE 2025, Paschim Vihar aimed to become the go-to cultural festival for families, kids, and music lovers in West Delhi.
HIVE Festival – Delhi’s Largest Carnival Experience, bringing together rides, music, food streets, walk-in zoo, and family-friendly experiences in a vibrant open-air setting. Designed to engage Tier 2 audiences with affordable access to live entertainment, HIVE 2025, Paschim Vihar aimed to become the go-to cultural festival for families, kids, and music lovers in West Delhi.
Branding
For HIVE Festival, we created a vibrant, high-energy brand identity that blended the nostalgia of traditional Indian carnivals with the excitement of modern music festivals. The branding was crafted to feel inclusive, family-friendly, and distinctly local — designed to resonate with Tier 2 and Tier 3 audiences while still appealing to a broader urban crowd.
Branding
For HIVE Festival, we created a vibrant, high-energy brand identity that blended the nostalgia of traditional Indian carnivals with the excitement of modern music festivals. The branding was crafted to feel inclusive, family-friendly, and distinctly local — designed to resonate with Tier 2 and Tier 3 audiences while still appealing to a broader urban crowd.
Socials
Our social media strategy focused on creating daily excitement through engaging content — artist announcements, food street showcases, ride highlights, and live event coverage. With a mix of reels, carousels, countdowns, and influencer-driven buzz, we kept the HIVE community active and eager to attend, ensuring constant engagement before and during the festival.
Socials
Our social media strategy focused on creating daily excitement through engaging content — artist announcements, food street showcases, ride highlights, and live event coverage. With a mix of reels, carousels, countdowns, and influencer-driven buzz, we kept the HIVE community active and eager to attend, ensuring constant engagement before and during the festival.
Performance Campaigns
Campaign Goal:
Ticket Sales & Event Awareness
KPI:
CPC, CTR, Impressions
Spend:
1.5 lakh INR
Results:
₹15 lakhs+ ticket sales through BookMyShow, 8M+ Impressions
Breakdown:
We implemented a full-funnel performance marketing plan for Meta, targeting audiences interested in concerts, family outings, food festivals, and carnivals. With a strong focus on retargeting and optimizing creatives based on real-time performance, we drove high-intent traffic to BookMyShow, achieving strong conversion rates and ensuring HIVE Festival stayed top-of-mind for Delhi’s event-goers.
*Some data might be ommited due to NDAs.
Performance Campaigns
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a high-talent-density team of design, marketing & tech professionals on a mission to facilitate rapid business growth for brands globally. We provide tailored, high quality solutions end-to-end.
a high-talent-density team of design, marketing & tech professionals on a mission to facilitate rapid business growth for brands globally. We provide tailored, high quality solutions end-to-end.