Jumma Ki Raat/Fake Sangeet
Jumma Ki Raat/Fake Sangeet
Jumma Ki Raat, the creators of the viral Fake Indian Wedding concept, returned with Fake Sangeet - a fully immersive, chaotic desi night in Delhi where guests weren’t just attending a party, they were attending someone’s shaadi… kind of. 4 days before the event, we jumped in.
With most of the top-funnel work done, we needed to convert fence-sitters and generate serious last-minute momentum, without making it feel like a hard sell.
Jumma Ki Raat, the creators of the viral Fake Indian Wedding concept, returned with Fake Sangeet - a fully immersive, chaotic desi night in Delhi where guests weren’t just attending a party, they were attending someone’s shaadi… kind of. 4 days before the event, we jumped in.
With most of the top-funnel work done, we needed to convert fence-sitters and generate serious last-minute momentum, without making it feel like a hard sell.
Our Strategy
Our Strategy
High-Intent Audience Targeting
We narrowed in on urban partygoers, nightlife enthusiasts, and young outgoing adults in Delhi NCR, the crowd most likely to relate to and act on a fake wedding concept.
Real-Time Optimisation
Hourly creative testing to boost winners. Spent where conversions spiked, no vanity metrics, only sales.
Kept CPMs and CPCs low, CTRs high and even in a high-competition window.
High-Intent Audience Targeting
We narrowed in on urban partygoers, nightlife enthusiasts, and young outgoing adults in Delhi NCR, the crowd most likely to relate to and act on a fake wedding concept.
Real-Time Optimisation
Hourly creative testing to boost winners. Spent where conversions spiked, no vanity metrics, only sales.
Kept CPMs and CPCs low, CTRs high and even in a high-competition window.
The Results
The Results
250+ tickets sold via Meta in the last 4 days - Over 40% of the event’s total revenue driven in the final window.
Peak performance came 36–24 hours before the event, the exact window we were designed to win.
250+ tickets sold via Meta in the last 4 days - Over 40% of the event’s total revenue driven in the final window.
Peak performance came 36–24 hours before the event, the exact window we were designed to win.
Takeaways
Takeaways
Even for an organically viral IP like Jumma Ki Raat, precision media buying made the difference. By owning the chaos, timing the pressure, and playing inside the culture, we turned last-minute panic into sold-out success.
All in under 96 hours.
Even for an organically viral IP like Jumma Ki Raat, precision media buying made the difference. By owning the chaos, timing the pressure, and playing inside the culture, we turned last-minute panic into sold-out success.
All in under 96 hours.
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