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Partyplug
Partyplug
PartyPlug was born to solve a problem. Most ticketing platforms in India didn’t care about the culture, they cared about control. Platforms gatekept data, promoted their own shows, and left artists and promoters with little say.
PartyPlug was born to solve a problem. Most ticketing platforms in India didn’t care about the culture, they cared about control. Platforms gatekept data, promoted their own shows, and left artists and promoters with little say.
PartyPlug needed to be different:
PartyPlug needed to be different:
A platform built for the scene, not on top of it. To build a bold brand, launch content, and create immediate cultural relevance.
A platform built for the scene, not on top of it. To build a bold brand, launch content, and create immediate cultural relevance.
The Challenge
The Challenge
We built a minimal, future-forward brand system with a confident voice.
Grid-led layouts, bold serif headlines
Clean type, blue accents
A voice that was practical, not preachy.
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Visual Identity & Voice
Visual Identity & Voice
We shaped a brand that felt underground but premium, built for the streets, but ready for the screen.
A visual language that resonates with electronic music fans.
A direct, no-BS brand voice built on transparency and fairness
Tone that mirrored how the scene talks, not how tech brands pretend to.
We shaped a brand that felt underground but premium, built for the streets, but ready for the screen.
A visual language that resonates with electronic music fans.
A direct, no-BS brand voice built on transparency and fairness
Tone that mirrored how the scene talks, not how tech brands pretend to.
Social Rollout Strategy
Social Rollout Strategy
In the first week, we shipped:
15+ posts including launch carousels, industry problems, and platform promises
Sharp, high-context copy built to capture the attention of the entire industry.
Templates and systems that kept the rollout lean but consistent
In the first week, we shipped:
15+ posts including launch carousels, industry problems, and platform promises
Sharp, high-context copy built to capture the attention of the entire industry.
Templates and systems that kept the rollout lean but consistent
Building a Powerful Narrative
Building a Powerful Narrative
PartyPlug didn’t announce itself as a new player in the scene, but rather industry veterans who were tired of the exploitative nature of the industry. We exposed what others were doing wrong: late artist payments, no data access, gatekeeping. We positioned PartyPlug as a tool, not a competitor, building the scene instead of mining it.
PartyPlug didn’t announce itself as a new player in the scene, but rather industry veterans who were tired of the exploitative nature of the industry. We exposed what others were doing wrong: late artist payments, no data access, gatekeeping. We positioned PartyPlug as a tool, not a competitor, building the scene instead of mining it.
The Results
The Results
What we acheived:
Full brand identity + content system live within 3 days
On-ground content support and storyboarding for all 3 days of the program
Built instant recall and trust around a first-time offering
What we acheived:
Full brand identity + content system live within 3 days
On-ground content support and storyboarding for all 3 days of the program
Built instant recall and trust around a first-time offering
Takeaways
Takeaways
Even with no pre-launch runway, the right brand clarity can cut through fast. In just one week, we created a visual, verbal, and emotional world that people bought into.
Even with no pre-launch runway, the right brand clarity can cut through fast. In just one week, we created a visual, verbal, and emotional world that people bought into.
professional
designers
problem solvers.
a high-talent-density team of design, marketing & tech professionals on a mission to facilitate rapid business growth for brands globally. We provide tailored, high quality solutions end-to-end.
professional
designers
problem solvers.
professional
designers
problem solvers.
a high-talent-density team of design, marketing & tech professionals on a mission to facilitate rapid business growth for brands globally.
We provide tailored, high quality solutions end-to-end.