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Project Sophos
Project Sophos
Project Sophos
Project Sophos was preparing to launch its first-ever public cohort of its Master Confidence, Communication & Leadership Presence Workshop, a 3-day immersive program for students of age 14-18. With just 7 days to go, the core curriculum was ready. But the brand, identity, and voice? Still in progress.
Project Sophos was preparing to launch its first-ever public cohort of its Master Confidence, Communication & Leadership Presence Workshop, a 3-day immersive program for students of age 14-18. With just 7 days to go, the core curriculum was ready. But the brand, identity, and voice? Still in progress.
The Challenge
The Challenge
Build a high-conviction brand, and bring it to life across socials. Fast. Project Sophos needed to look, sound, and feel like something new:
A learning experience rooted in real-world application
Bold enough to cut through academic noise
Clear enough to convert on a short runway
Build a high-conviction brand, and bring it to life across socials. Fast. Project Sophos needed to look, sound, and feel like something new:
A learning experience rooted in real-world application
Bold enough to cut through academic noise
Clear enough to convert on a short runway
Visual Identity & Brand Voice
Visual Identity & Brand Voice
We built a minimal, future-forward brand system with a confident voice.
Grid-led layouts, bold serif headlines
Clean type, blue accents
A voice that was practical, not preachy.
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Social Content Strategy
Social Content Strategy
Developed content formats: statics, reels, testimonials, trainer bytes, student quotes, recaps posts. Delivered a full week of content (visuals + captions + formats) in the first 72 hours of onboarding
Developed content formats: statics, reels, testimonials, trainer bytes, student quotes, recaps posts. Delivered a full week of content (visuals + captions + formats) in the first 72 hours of onboarding
Offline Shoot Planning
Offline Shoot Planning
From the moment students walked in, every visual touchpoint was thought through:
Designed shoot boards to capture high-quality B-roll, testimonials, quote overlays, portraits and more. ensuring rich, scroll-worthy content across channels. Workshop flow and social content planning were fully integrated.
From the moment students walked in, every visual touchpoint was thought through:
Designed shoot boards to capture high-quality B-roll, testimonials, quote overlays, portraits and more. ensuring rich, scroll-worthy content across channels. Workshop flow and social content planning were fully integrated.
The Results
The Results
What we acheived:
Full brand identity + content system live within 3 days
On-ground content support and storyboarding for all 3 days of the program
Built instant recall and trust around a first-time offering
What we acheived:
Full brand identity + content system live within 3 days
On-ground content support and storyboarding for all 3 days of the program
Built instant recall and trust around a first-time offering
Takeaways
Takeaways
Even with no pre-launch runway, the right brand clarity can cut through fast. In just one week, we created a visual, verbal, and emotional world that people bought into.
Even with no pre-launch runway, the right brand clarity can cut through fast. In just one week, we created a visual, verbal, and emotional world that people bought into.
professional
designers
problem solvers.
professional
designers
problem solvers.
a high-talent-density team of design, marketing & tech professionals on a mission to facilitate rapid business growth for brands globally.
We provide tailored, high quality solutions end-to-end.
professional
designers
problem solvers.
a high-talent-density team of design, marketing & tech professionals on a mission to facilitate rapid business growth for brands globally. We provide tailored, high quality solutions end-to-end.