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The Mirage Shop
Enigma
Holdings
Founded in 2021, The Mirage Shop is a premium luxury resale destination, offering authenticated, hard-to-find apparel, sneakers, and accessories. With a focus on exclusivity and timeless appeal, Mirage curates the most coveted pieces in global fashion, bringing rare luxury into everyday reach for modern collectors and connoisseurs. When The Mirage approached us, they had made just ₹3L in sales over 16 months - within 60 days of launching our revamped branding, social strategy, and performance campaigns, they hit ₹19.7L.
Founded in 2021, The Mirage Shop is a premium luxury resale destination, offering authenticated, hard-to-find apparel, sneakers, and accessories. With a focus on exclusivity and timeless appeal, Mirage curates the most coveted pieces in global fashion, bringing rare luxury into everyday reach for modern collectors and connoisseurs. When The Mirage approached us, they had made just ₹3L in sales over 16 months - within 60 days of launching our revamped branding, social strategy, and performance campaigns, they hit ₹19.7L.
What we did
What we did
Brand Repositioning: Refined Mirage’s visual identity and tone to reflect premium resale luxury with cultural edge.
Social & Content Strategy: Built a cohesive Instagram presence, led content planning, and activated influencers to build trust and hype.
Website & Shopify Consultation: Directed hero banners, product visuals, and user experience flows to improve conversion.
Performance Marketing: Launched high-ROAS Meta campaigns across 17 product categories with continuous creative testing and scaling.
Brand Repositioning: Refined Mirage’s visual identity and tone to reflect premium resale luxury with cultural edge.
Social & Content Strategy: Built a cohesive Instagram presence, led content planning, and activated influencers to build trust and hype.
Website & Shopify Consultation: Directed hero banners, product visuals, and user experience flows to improve conversion.
Performance Marketing: Launched high-ROAS Meta campaigns across 17 product categories with continuous creative testing and scaling.
The Results
The Results
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₹3L in sales across 16 months before our intervention
₹20L in revenue within 60 days of relaunch
Achieved an average ROAS of 10.9.
Best-performing categories/brands included:
- Polène: 13.87x ROAS
- Alo Yoga: 11.63x ROAS
- Coach, Michael Kors, Tory Burch: 10.63x ROAS
- Labubu collectibles: 10.5x ROAS
Campaigns reached high-intent audiences, even attracting personal messages like “I’m going to buy from your site soon” from Jackie Shroff’s wife, Ayesha Shroff.
Takeaways
Takeaways
The Mirage didn’t just need ads; it needed a brand. By rebuilding its identity, sharpening its voice, and strategically investing in performance and content, we helped transform Mirage from a low-traction store into a high-conversion luxury resale platform. In just 60 days, it went from stagnant to scaling and it’s only getting started.
The Mirage didn’t just need ads; it needed a brand. By rebuilding its identity, sharpening its voice, and strategically investing in performance and content, we helped transform Mirage from a low-traction store into a high-conversion luxury resale platform. In just 60 days, it went from stagnant to scaling and it’s only getting started.
professional
designers
problem solvers.
a high-talent-density team of design, marketing & tech professionals on a mission to facilitate rapid business growth for brands globally. We provide tailored, high quality solutions end-to-end.