Traditional Indian Mela, but Bigger, Better, and Bolder
HIVE Festival
Built a 12-day, 20,000-sq-meter mega carnival from the ground up, including all branding and production documentation.
Delhi
April 11–22, 2025
Event SUmmary
HIVE was our most comprehensive ground-up build. A 12-day mega carnival spread across 20,000 square meters featuring food, music, amusement rides, a wildlife walk, games, and headlining performances by Punjabi legend Gurdas Maan and chart-topper Maninder Buttar.
Thick&Thin worked on event’s visual identity and offline production design to pricing strategy, branding offline experiences like the Kukoo Zoo, and Haunted House. Every touchpoint carried our creative DNA.
Our team was on-ground throughout, capturing daily content, drone aerials, artist performances, and crowd moments for social amplification and the official aftermovie.
highlights
SCOPE OF WORK
Built from ground up:
Complete branding and identity
Offline creatives
(banners, signage, haunted house branding)
Wristbands
Ticketing strategy
Social media management
Performance marketing
Positioning
Pricing
All shoots
Edits
Drone footage
And aftermovie production.