India Rising: Road to EWC is the debut edition of India’s official qualifier pathway to the Esports World Cup, brought to Mumbai by JioBLAST with India’s biggest esports organisations on one stage.

We ran it end to end, from launch strategy to event day: strategy and positioning, creative production, socials and performance marketing, closing with the Grand Finals at Jio World Convention Centre.

3,000+ attendees for the first edition.