iPopstar is a viral OTT music reality show streaming on Amazon MX Player, featuring A-list judges King, Aditya Rikhari, Aastha Gill, and Parmish Verma.

When the show’s producers decided to take the finale offline with a live concert and meet-and-greet experience in Gurgaon, they turned to us to make it happen. We designed the entire go-to-market strategy - from pricing tiers, to urgency-driven ad campaigns, phase-based ticket launches, and FOMO-inducing creatives.