We ran a short-term campaign for Berlin’s biggest Holi event in the final 10 days from the event. 1 of the key factors was testing the various consumer motivations and target audiences in a short span of time.

Our team launched multiple creatives targeting different segments, including Indians in Berlin, Non-Indian Expats in Berlin, University Students, Germans (where ads in German performed best). We tested all these angles in 2-3 days, found the winning creatives, and scaled accordingly accounting for ~75% of the entire event ticketing revenue, in 10 days.