Headlined by Tyla, Lil Yachty & Charlotte De Witte
Indian Sneaker Festival January 2025
Powered the digital engine that drove 60,000 attendees to Mumbai’s landmark Gen Z cultural weekend.
Mumbai
December 6–7, 2025
Event SUmmary
ISF’s highly anticipated Mumbai debut was a watershed moment for India’s live events industry.
Grammy-winning Afrobeats sensation Tyla made her India debut to an estimated 60,000-strong crowd, alongside Lil Yachty, Charlotte de Witte, Alok, Pan-Pot, Nicole Moudaber, KR$NA, and more.
Over 60 global and Indian brands including New Balance, Foot Locker, Fila, Puma, Comet, Gully Labs, NattyGarb, and Deadbear set up interactive zones. We drove the digital engine behind ticket sales and audience engagement for what became the biggest cultural weekend for India’s Gen Z audience in 2025.
highlights
SCOPE OF WORK
Creatives
(Static, Videos, 3D)
Performance Marketing
Remarketing
(WhatsApp + E-mail)
Stakeholder & Sponsor Management
Strategy and Positioning