Global Sensation - 21 Savage's India Debut
Indian Sneaker Festival December 2025
Turned 21 Savage’s India debut into a digital powerhouse with 70M+ impressions and 500K+ ticket page views.
Gurugram
January 31 – February 2, 2025
Event SUmmary
The Indian Sneaker Festival is India’s definitive platform for sneaker culture, streetwear, and music - and we’ve been their creative and marketing partner for three consecutive years.
The January 2025 edition in Gurugram marked the festival’s biggest milestone yet: 21 Savage’s first-ever performance in India, alongside Hanumankind, Ritviz b2b Karan Kanchan, Chaar Diwaari, Foosie Gang, OAFF & Savera, and more. We delivered the entire visual identity for the event - from the lineup reveal campaign to the key visuals that drove millions of impressions.
highlights
SCOPE OF WORK
Branding & Creatives
Socials
Performance Marketing
Stakeholder and Sponsor Management
Strategy & Positioning