
Strategy & Execution behind Mumbai's new powerhouse IP

Musicland Mumbai
Architecting the full "Road to Sold Out" journey for Mumbai's upcoming hip-hop landmark at MMRDA Grounds.
Mumbai
March 14, 2026
Event SUmmary
Musicland is an upcoming power-packed hip-hop and culture event set to take over MMRDA Grounds in Mumbai.
The lineup features Badshah, Seedhe Maut, Chaar Diwaari, and Arpit Bala - a curated bill that spans commercial and underground Indian hip-hop. We’re handling this event from the ground up: building the brand identity, running all social channels, executing performance campaigns, advising on positioning and pricing, and managing sponsor outreach.
This is Road to Sold Out in its purest form - a full partnership where we’re embedded in every decision that impacts how the event looks, feels, and sells.
highlights
SCOPE OF WORK
Ground-
Up engagement: branding
Social media management
Performance marketing
Positioning
Pricing
Sponsor management.





