A three-month run is a different problem from a launch. Momentum decays, and one message cannot carry ninety days. So we split the audience by motivation. Couples saw a date night. Parents saw something their kids would learn from. Art enthusiasts saw the work itself. And everyone saw what the same experience costs in London or Amsterdam, which made an Ahmedabad ticket an obvious yes.

The strongest angle was simplest: a globally acclaimed experience had come to their city at a fraction of the cost. Then we built reasons to buy now. Early bird at launch, a Valentine's push to couples, flash sales through slow weeks, extension announcements that reset the deadline.

Tickets sold at 10.68x ROAS.